What Service is about?

Autor: José Luis Ruiz de Alba

Os dejo este breve vídeo. Apenas un minuto. Lo comentaremos. Es del gran profesor e investigador Grönroos. Nos da algunas pistas sobre de qué van los servicios....


 

Además os copio esta cita de lo que él entiende por "service culture" A strong service culture is one in which “an appreciation for good service exists and where giving good service to internal, as well as external, customers is considered a natural way of life and one of the most important norms by everyone” (Gronroos, 1990).