Author: Tassen Manzoor
The concept
of a part -time marketer by Gummesson is one that states that the role of a
part-time marketer is not related directly to the marketing department of a
company. Gummesson believes that these non-marketing specialists play a
big role in the success of a company. Part time marketers include all employees
that influence customer relations, customer satisfaction, and the customer's
perceived quality (Gummesson, 1991). The role of a part time marketer is
imperative in the long-term success of of the firm and should not be
ignored. It is very important for the part time marketer to be
recognized in order to make this initiative successful. It is something
that everyone in the company contributes to at some point whether it is as a
financial specialist or a stock associate.
As a part
time marketer, the employee is representing the people part of the marketing
mix in adding value to the final service. The part time marketer shows that the
front line employees and marketing department are not the only ones
representing the people part of the marketing mix but rather all the employees
in the organisation as a whole that deal with customer related matters. The
part time marketer is an essential part of the service marketing mix because in
the service industry for many cases the people in the marketing case play such
a big role that they can make or break an experience. 
Nice Blog information.
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