Dos definiciones de servicios

 Os dejo dos definiciones de servicios de Wilson, Zeithaml, Bitner y Gremler (2012)
1.- Services are deeds, processes and performances

2.- All economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value in forms (such as convenience, amusement, timeliness, comfort, or health) that are essentially intangible concerns of its first purchaser.