Autora: Marina Pérez
Give a Starbucks coffee to a friend by sending a tweet!
Yes, I am not joking… Since Oct 28th the mega coffee chain, Starbucks, launches a completely new concept of gifting a coffee by Twitter.
The process is simple:
First of all you must sync your Starbucks account to your Twitter, and then write a tweet to @tweetacoffee to “buy a coffee for a friend”.
The recipient can redeem the $5 e-gift card at any restaurant, by phone, printing it out or by loading it to their Starbucks mobile app. This original way of gifting is only available in the US, however they are looking at bringing it to other countries in the foreseeable future.
They are also giving away $5 gift card only for the first 100.000 gift-givers using a Visa Card (until Nov. 6), courtesy of Visa and Starbucks.
It can be used between the closest friends and also between people who do not even know each other in person but they are connected by the social network in some way.
The concept of e-gifting by Twitter is completely revolutionary; no company has used this platform before in this way. This is a pretty big deal, just thinking of the potential if every company used twitter as a distribution channel. Worldwide business opportunities would expand exponentially.
Are we in the edge of change? Who knows…